Inaugural conference at ZHdK by Dr. Frédéric Martel, Professor (creative economies), Zurich, June 2, 2022. Let me begin by thanking Andy Pratt for his introduction. He is one of a group of researchers and academics, along with Roman Page, Claudio Bucher, Simon Grand, Carole Guertler, Peter Haerle, Desmond Hui in Hong Kong, Sebastiano Peter in Lugano, Abbas Saad in Lebanon,…