For over a decade, Mainstream has been considered a key study on the cultural industries, the media and digitisation. Among blockbusters, bestsellers, hits or social networks, a global struggle for cultural and digital influence has broken out. From Hollywood to Bollywood, from China to sub-Saharan Africa, from Mexico to Japan, this unprecedented survey was conducted in 30 countries over a period of five years. The book tells the story of this new global war of culture and media. With its translation into 30 languages, the book itself has become a bestseller and thus “mainstream.”
