Artistic works, processes and methods often do not take place in contexts that are classical artistic terrain. What are the consequences — not only for artists but also for their environment? What does “management through art” or “artistic management” mean? Which “artistic” competences and skills are used and needed in the “non-artistic” world? And what does this mean for understanding the role of artists? This documentation emerged from the “Embedded Artist Conference”, which took place in November 2018 at Zurich University of the Arts and explored these questions.